October 7, 2020 (Viz Release) – – NGTF (Nightfood Holdings Inc.) is Solving America’s $50 Billion-Dollar Nighttime Snacking Problem
– New Retail Placements Expected in Q1
– New Launch into Pacific Northwest Grocer Outlets.
– Partner Agreement with Stork Vision(R) 3D/4D Ultrasound.
– The American Pregnancy Association Now Recommends Nightfood Ice Cream for Pregnant Women (Ice cream is the #1 pregnancy craving).
– CEO and Largest Shareholder Extended Lock-Up Agreement.
Nightfood, Inc. (OTCQB: NGTF) is solving America’s $50 billion nighttime snacking problem by pioneering the concept of sleep-friendly nutrition. Knowing that consumers are spending billions on unhealthy night snacks, global snack giants are looking to get into the category and follow Nightfood’s lead.
On September 14, 2020, Pepsi announced they were entering the Nightfood space with the launch of Driftwell, a sleep-friendly drink.
While Pepsi is helping people sleep better with drinks, Nightfood is the category leader in nighttime snacking, targeting the $50 billion consumers spend on nighttime snacks with the company’s immensely popular and successful Nightfood Ice Cream.
Nightfood ice cream is is lower calorie, available in major supermarkets around the country, and is actually formulated to help support better sleep. This is the best of all worlds when it comes to the snack food market. The growing retail sales results as well as new distribution agreements all across the country and high level media endorsements are presenting a very strong case for profit hungry investors. NGTF looks like a tasty winner from every perspective and there is still so much more room to grow in the months and years ahead.
– Expanding Distribution, Updating Packaging for New Q1 Retail Placements
On October 5th NGTF announced that the packaging for Nightfood ice cream will be receiving an update in advance of anticipated mass retail distribution commitments from new retailers resulting from recent category review meetings. After eighteen months on shelf and hundreds of thousands of pints sold, NGTF has gathered product feedback from category managers, brokers, and, most importantly, thousands of consumers.
NGTF management has analyzed the well-known packaging case studies of successful brands like Chobani, Halo Top and RX Bar. Each of them famously accelerated to new levels of sales velocity following successful packaging redesigns. The 2.0 version of packaging for each brand highlighted a single key consumer benefit, typically identified in the marketplace after the initial product launch.
At Halo Top, their big change was the focus on calorie count, with RX Bar, it was the simple ingredients, what they called ‘No B.S.’. In the NGTF case, that one thing is better sleep which matters to the busy and stressed consumers rushing through our supermarket and other large retail accounts.
NGTF management is also taking cues from leading global food and beverage giant PepsiCo. In September, Pepsi announced the upcoming launch of a sleep-supporting drink called Driftwell. Pepsi stated, “Driftwell is not just a product but an essential wellness conversation in North America that the brand is proactively driving. Relaxation and dealing with stress is a lifestyle shift.”
With Pepsi/Frito Lay throwing their considerable weight behind consumer awareness and education, NGTF intends to leverage their efforts. NGTF expects the updated packaging to begin shipping to all accounts, including the new major retailers we have coming on board, during the first quarter. For the packaging refresh, Nightfood tabbed OffWhite Co., the design firm behind the iconic packaging for Chobani and Maple Hill Creamery.
The Nightfood Cravemonster(tm) will remain a central figure, as the unhealthy nighttime cravings personified by the Cravemonster are at the core of the consumer need and usage occasion. But the focus will be on better sleep because that’s the outcome today’s consumer is looking for, which Nightfood is uniquely qualified to deliver.
– Nightfood Welcomes Category Expansion with First Global Entrant
On September 28th NGTF commented on PepsiCo being the first global entrant into the sleep-friendly food and beverage category. Nightfood CEO Sean Folkson stated, “Pepsi has stated they intend to make relaxation and sleep quality a major point of awareness for the American consumer as part of the overall wellness conversation. With over 200 million adults snacking regularly at night, Pepsi’s hard work and marketing dollars will complement our efforts and help bring the spotlight to Nightfood as the leader in the sleep-friendly nutrition category. With Pepsi on the beverage side, and Nightfood on the snack side, their efforts can help drive our growth.”
Folkson has long believed in the inevitability of a nighttime specific, sleep-friendly snack category which would allow consumers to satisfy biologically driven nighttime cravings in a better, healthier, more sleep-friendly way. Personified on Nightfood packaging as the Cravemonster(tm), these hard-wired nighttime cravings, along with decreased willpower at night, stress and other lifestyle factors, drive Americans to consumer over $50 billion annually in snacks between dinner and bed. The most popular choices are cookies, chips, candy, and ice cream, and all are understood to be both unhealthy, and sleep-disruptive.
Folkson continued, “I believe all the major food and beverage companies have their eyes on this category. In addition to this Pepsi launch, we’ve seen CEOs and other top executives from Kellogg’s, Mondelez, and Nestle talking about nighttime specific consumption patterns and consumer demand. COVID-related stress and sleep problems may or may not accelerate timelines, but the attention is there either way. The nighttime snack category obviously has very strong potential. And, as early as it is in the game, I’m happy the Nightfood brand is in position to lead the category.”
According to Pepsi, Driftwell will be made available by mail order in December, and will begin appearing on retail shelves in early 2021.
– Nightfood Launches Into Pacific Northwest With Northwest Grocers, Including Red Apple and Thriftway Markets
On September 21st NGTF announced a rollout into Northwest Grocers member stores throughout Oregon and Washington State. Established in 2004, Northwest Grocers (NWG) is the premier provider of services to independent grocers in the Pacific Northwest. Totaling 85 stores, NWG banners include Red Apple, Thriftway, Select Markets, IGA Market, and more.
Six flavors of Nightfood have been authorized for placement, including Cold Brew Decaf, Midnight Chocolate, Cherry Eclipse, Milk & Cookie Dough, After Dinner Mint Chip, and best-selling flavor Cookies n’ Dreams. The line will initially be available in approximately 25 stores immediately, including select Red Apple and Thriftway Markets, with many more member stores expected to add Nightfood to their stores before the holidays.
– Partner Agreement with Stork Vision(R) 3D/4D Ultrasound to Introduce Nightfood to Expectant Moms at Ultrasound Imaging Centers
On September 2nd NGTF announced it has initiated a partnership with Stork Vision(R), a leading chain of 3D and 4D ultrasound imaging. Stork Vision prides itself on their rigorous protocols, outstanding customer service, and an outstanding staff of medical professionals at every Stork Vision imaging center. Founded in 2004, Stork Vision has grown from a single location to a multi-store franchise with twenty locations in Georgia, Illinois, Kentucky, Nebraska, Utah, Texas, and Wisconsin.
As part of their exemplary service, Stork Vision centers provide courtesy goodie bags to their clients. Each bag handed out will now include an introductory flyer educating the expectant mother on the benefits of Nightfood ice cream and its availability both in local stores and online.
Since being named the Official Ice Cream of the American Pregnancy Association, Nightfood has established partnerships and sponsorships with Lamaze International, Ovia Health, MyRegistry.com and now Stork Vision. NGTF also is working to establish similar relationships with additional ultrasound centers in markets where the brand has local supermarket distribution.
– First New York Metro Distribution Through Associated Supermarket Group with Over 220 Member Stores
On August 17th NGTF announced that Nightfood ice cream has secured distribution through Associated Supermarket Group (ASG), with over 220 independently owned supermarkets in the New York metropolitan area and other cities along the Eastern Seaboard.
This initial distribution into the New York Metropolitan Area was secured through the NGTF partnership with Omni Food Sales. Omni has been servicing mainstay New York accounts such as Associated, Wakefern (Shop Rite), Ahold (Stop & Shop), Key Food, King Kullen and Foodtown, and more for over 20 years, and represents over $300 million in sales each year.
On July 9th NGTF announced that distribution is moving forward in both the Pacific Northwest and the New York City markets. The two new grocery groups combine to represent over 300 supermarkets and bring the Nightfood brand to two of the largest metropolitan areas in the country: New York Metro, and Seattle-Tacoma-Bellevue.
– Nightfood Announces Distribution in Louisiana Favorite Rouses Markets, 59 New Upscale Locations Throughout the Gulf Coast
On June 4th, it was announced that Nightfood’s next supermarket chain, Rouses Markets, have begun stocking Nightfood in 59 of their 64 locations. Rouses is one of the most highly respected chains in the country, having been named the 2018 Shelby Report’s Southeast Retailer of the Year, and was named the Best Grocery Store in America by Epicurious in 2016. This addition continues the Nightfood rollout and Management has revealed that multiple additional chains have committed to adding Nightfood during the summer, along with potential entry into the New York metropolitan area through a relationship with Omni Food Sales.
Nightfood (OTC: NGTF) is the fast-growing brand pioneering what many experts project to be a multi-billion-dollar consumer category: sleep-friendly night snacking. After winning the prestigious 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers, Nightfood also won the 2019 World Dairy Innovation Award as Best New Ice Cream.
– Strongest eCommerce Day Resulting from Rachael Ray Show Coverage
On June 1st, NGTF announces the busiest e-commerce day in Company history on Thursday, May 28, 2020 on the strength of a re-airing of a Nightfood appearance on The Rachael Ray Show, originally aired on February 24, 2020.
Online sales after the re-airing were over 35% higher than after the original air date in February, which was previously the busiest e-commerce day for Nightfood. Management attributes this increase to more people being at home as a result of ongoing stay-at-home orders in many parts of the country, along with more people being concerned about health and sleep quality as a result of the COVID-19 pandemic.
– Nightfood Receives Endorsement as the Official Ice Cream of the American Pregnancy Association – Pregnancy Care Providers Begin Recommending Nightfood for its Unique Nutritional Profile
On February 20th NGTF announced that Nightfood ice cream is now formally being recommended as the Official Ice Cream of the American Pregnancy Association. The APA serves over five million women and families a month through their website and helpline and is recommending any pregnant women with ice cream cravings should eat Nightfood because of its great taste and superior nutritional profile to other ice creams.
Over 10,000 new women enter the pregnancy demographic daily, proactively looking to make healthy lifestyle changes. Ice cream is the #1 pregnancy craving. Nightfood is a mainstream product targeting the 80% of Americans that snack regularly at night. Management believes pregnancy is the perfect entry point into the lives of millions of nighttime snackers.
Management believes this endorsement will accelerate sales velocity growth and help secure thousands of additional points of supermarket distribution.
– CEO and Single Largest Shareholder Extends Lock-Up Agreement
Very significantly from an investor’s perspective, on January 23rd NGTF announced that Founder and CEO Sean Folkson extended his existing share lock-up agreement into 2021. Mr. Folkson is the largest single NGTF shareholder so his commitment not to sell or decrease his equity position in the company demonstrates high confidence in the future appreciation of shareholder value.
For more information on NGTF visit: http://nightfoodstock.com/
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